No Logo by Naomi Klein

Published 1999 · 130,000 words · about 9 hours at an average pace · Nonfiction, Politics & Society

How hard is No Logo to read?

No Logo scores 28 out of 100 for difficulty on ReadingRate, making it relatively accessible. The score is a weighted composite of nine measures: four of how hard the prose is to parse, five of how hard the meaning is to extract.

Vocabulary: 30 out of 100
Marketing and political vocabulary. Accessible.
Sentence structure: 28 out of 100
Abstraction: 35 out of 100
Systemic analysis grounded in specific corporate cases.
Information density: 48 out of 100
Dense with corporate case studies and political analysis.
Narrative indirection: 100 out of 100
Direct, thesis-driven with examples.
Symbolic density: 15 out of 100
Brands as symbols of corporate power.
Ironic distance: 18 out of 100
Critical distance from corporate culture.
Resolution withholding: 12 out of 100
The anti-corporate movement provides partial resolution.
Structural complexity: 25 out of 100
Four parts: No Space, No Choice, No Jobs, No Logo.

How No Logo is regarded

No Logo holds a literary regard score of 50 out of 100, weighing its place in the canon, its critical reception, its influence on other writers, and the standing of its author. Regard is measured separately from difficulty: a demanding book is not necessarily an admired one.

About the author

Naomi Klein