Sway: The Irresistible Pull of Irrational Behavior by Ori Brafman

Published 2008 · 61,600 words · about 4 hours at an average pace

How hard is Sway: The Irresistible Pull of Irrational Behavior to read?

Sway: The Irresistible Pull of Irrational Behavior scores 37 out of 100 for difficulty on ReadingRate, making it moderately challenging. The score is a weighted composite of nine measures: four of how hard the prose is to parse, five of how hard the meaning is to extract.

Vocabulary: 38 out of 100
Plain business vocabulary.
Sentence structure: 38 out of 100
Short, brisk sentences.
Abstraction: 45 out of 100
Concrete stories illustrating simple principles.
Information density: 48 out of 100
Many anecdotes, lightly handled.

How Sway: The Irresistible Pull of Irrational Behavior is regarded

Sway: The Irresistible Pull of Irrational Behavior holds a literary regard score of 27 out of 100, weighing its place in the canon, its critical reception, its influence on other writers, and the standing of its author. Regard is measured separately from difficulty: a demanding book is not necessarily an admired one.

About the author

Ori Brafman